Kate has worked with the largest brands in the world to develop content strategies that drive engagement and results. In this Martech Zone Interview, we speak to Kate Bradley-Chernis, the CEO at Lately ().
Used with permission.Kate Bradley Chernis: How Artificial Intelligence Is Driving The Art Of Content Marketing Keep that in mind, as well as all of these tips, and start creating videos that get great results now.įeatured Image: Image by Slidely. People love watching videos – especially creative, interesting, and well-made videos. Remember to keep your audience at the top of mind when you create videos. When it comes to video marketing, it requires commitment and consistency (meaning several videos) to see mind-blowing results. The more and the better the videos, the better the results you’ll see It’s a super easy video maker that provides users with a catalog of over 3 million video clips, a library of music, and a simple text editor.
To make professional videos perfect for marketing on social media or adding to your landing pages or blog, look no further than Promo by Slidely. If you’re looking for a more personal feel, Facebook Live or YouTube Live are great options. Thanks to the evolution of video, technology, and social media platforms, there are endless options for tools to create videos that work. Repurposing your posts like this will give you a boost right from the start that can quickly snowball into even better results. Then, when you’re in the ad creation phase for your new audience, instead of creating an ad from scratch, simply choose “use existing post” and insert the original ID you saved. To do this, start by reviewing all of your video campaigns to find the video posts with the most engagement and save each post ID. When you’re looking to reach a brand new audience, it’s best to repurpose your best posts (in terms of engagement and reach). Repurpose Your Best Performing Video Posts Use these tips to improve your results with the copy of your Facebook post:ĥ. While you may be posting to the same video to all of your social media accounts, remember to alter the text you use in the post to suit the outlet and your audience there. Write Facebook-Specific Copy for Your Post
It shows you the average time each of your videos is watched. Track how long your audience watched your videos by checking the “Video Average Watch Time” metric in your Facebook Insights. Invest in the First 3 SecondsĪccording to Facebook, 65 percent of people who watch the first three seconds of a video will watch for at least 10 seconds, and 45 percent will watch for 30 seconds. You’ll be surprised at how much small adjustments can help improve your performance.
After analyzing and using thousands of video ads on Facebook and social media, we put together this list of quick wins. Getting great results with your Facebook videos can definitely be difficult. More people means more marketing noise, which means more advertisers bidding on the same users. However, with all this growth also comes some serious challenges. This unprecedented growth offers more opportunity to reach a larger audience with your videos and a chance to grow your business dramatically. This post was sponsored by Slidely via Syndicate Ads.įacebook hit 2 billion users in late June.